There is a difference between being liked and being feared.
I found a fascinating TED Talk by Mitchell Prinstein on how popularity and likability impact our lives. His research reveals that the most well-liked people aren’t necessarily the loudest, most dominant figures in the room. Instead, genuine popularity—the kind that sticks with us beyond high school—is built on reciprocity. The truly well-liked people, like others, extend kindness and create connections. But then there’s another kind of popularity: perceived popularity—based on dominance, status, and intimidation rather than genuine affection. If you’re looking for the ultimate case study, just glance at Donald Trump. Trump has the Illusion of being popular. He loves to talk about his crowd sizes, poll numbers, and TV ratings. He’s obsessed with how many people “love” him. But here’s the thing—Trump isn’t liked in the way that Prinstein’s research describes. He isn’t beloved because he’s warm, kind, or generous. Instead, he thrives on a different appeal: power, fear, and tribal loy...